Synthetic data
All sessions

s-0819

Simulated shopper

Oct 27, 2026, 11:39 AM UTC · mobile · paid social · Ridgeback 48L Pack · 5 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 10%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 119sViewed Squall ProViewed a product pageChoice 29%
  2. 245sViewed Ridgeback 48LViewed a product pageChoice 36%
  3. 31m 00sSize S/M · 15–18 in torso · Ridgeback 48LSelected a sizeFit 59%
  4. 41m 28sViewed Ridgeback 38LViewed a product page · Switched to a similar product→ the store shows Decision Helper hereChoice 69%
  5. 1m 45sLeft the store

Final guess

Choice69%
Fit
16%
Suitability
<1%
Durability
<1%
Value
3%
Delivery
<1%
Choice
69%
No clear doubt
11%
Why choicehow much likelier
  • Switched to a similar product8.6×
  • Viewed a product page ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.