Synthetic data
All sessions

s-0821

Simulated shopper

Oct 29, 2026, 1:15 PM UTC · mobile · organic · Driftwood 2P Tent · 8 actions

purchasedcart $429

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 37%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 133sViewed Driftwood 2PViewed a product pageDelivery 30%
  2. 21m 10sSearch “boots”Searched the catalogNo clear doubt 51%
  3. 31m 39sBrowsed catalogBrowsed the catalogNo clear doubt 69%
  4. 41m 56sAdded to cart · Driftwood 2PAdded to cartNo clear doubt 69%
  5. 52m 00sSearch “express delivery”Searched for shipping / deliveryDelivery 89%
  6. 62m 08sViewed cartViewed cart (saw shipping cost)→ the store shows Delivery Promise hereDelivery 97%
  7. 72m 15sCheckout startedStarted checkoutDelivery 97%
  8. 2m 23sPurchased

Final guess

Delivery97%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
1%
Delivery
97%
Choice
<1%
No clear doubt
1%
Why deliveryhow much likelier
  • Searched for shipping / delivery38.1×
  • Viewed cart (saw shipping cost)2.5×
  • Searched the catalog1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Delivery
post-purchase · held out (test)
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.