Synthetic data
All sessions

s-0822

Simulated shopper

Oct 26, 2026, 7:37 AM UTC · mobile · organic · Cairn Low Hiking Shoe · 13 actions

abandonedcart $159

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 24%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 13sViewed Cairn LowViewed a product pageChoice 31%
  2. 27sBrowsed catalogBrowsed the catalogNo clear doubt 35%
  3. 340sExpanded returns · Cairn LowExpanded returns policyNo clear doubt 39%
  4. 41m 08sSize guide · Cairn LowOpened the size guideFit 67%
  5. 51m 25sAdded to cart · Cairn LowAdded to cartFit 67%
  6. 61m 51sViewed cartViewed cart (saw shipping cost)→ the store shows Fit Confidence hereFit 63%
  7. 72m 26sSize 9.5 · Cairn LowSelected a sizeFit 95%
  8. 83m 01sImage 1 · Cairn LowViewed a product imageFit 94%
  9. 93m 11sDelivery check · ZIP 43797Checked delivery date by ZIPFit 78%
  10. 103m 33sSize guide · Cairn LowRe-opened the size guideFit >99%
  11. 113m 41sSearch “jacket”Searched the catalogFit >99%
  12. 123m 53sExpanded returns · Cairn LowExpanded returns policyFit >99%
  13. 4m 18sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Re-opened the size guide90.5×
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Expanded returns policy ×22.3×
  • Viewed a product image1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
SecondaryDelivery
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.