Synthetic data
All sessions

s-0823

Simulated shopper

Oct 29, 2026, 5:39 AM UTC · desktop · paid social · Lumen 400 Headlamp · 9 actions

abandonedcart $49

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 112sViewed Lumen 400Viewed a product pageNo clear doubt 36%
  2. 242sAdded to cart · Lumen 400Added to cartNo clear doubt 36%
  3. 31m 14sViewed cartViewed cart (saw shipping cost)Value 45%
  4. 41m 52sPromo field focusedClicked into the promo-code field→ the store shows Value Breakdown hereValue 95%
  5. 52m 08sOpened comparisonOpened the comparisonValue 91%
  6. 62m 45sImage 1 · Lumen 400Viewed a product imageValue 83%
  7. 72m 50sImage 2 · Lumen 400Viewed a product imageValue 71%
  8. 82m 53sOpened reviews · Lumen 400Opened reviewsValue 83%
  9. 3m 16sLeft the store

Final guess

Value83%
Fit
<1%
Suitability
1%
Durability
2%
Value
83%
Delivery
1%
Choice
13%
No clear doubt
<1%
Why valuehow much likelier
  • Clicked into the promo-code field40.8×
  • Viewed cart (saw shipping cost)4.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
SecondaryValue
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.