Synthetic data
All sessions

s-0824

Simulated shopper

Oct 28, 2026, 12:10 PM UTC · desktop · search ads · Merino 200 Base Layer Crew · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 130sViewed Merino 200Viewed a product pageFit 22%
  2. 21m 05sSize XL · Merino 200Selected a sizeFit 77%
  3. 31m 20sImage 1 · Merino 200Viewed a product imageFit 74%
  4. 41m 26sExpanded returns · Merino 200Expanded returns policyFit 86%
  5. 52m 04sImage 2 · Merino 200Viewed a product imageFit 80%
  6. 62m 23sSearch “boot sizing”Searched for sizing / fit→ the store shows Fit Confidence hereFit 98%
  7. 72m 30sImage 3 · Merino 200Viewed a product imageFit 97%
  8. 82m 39sSize L · Merino 200Changed size selectionFit >99%
  9. 2m 45sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Changed size selection106.9×
  • Selected a size12.4×
  • Searched for sizing / fit9.3×
  • Expanded returns policy2.3×
  • Viewed a product image ×31.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.