Synthetic data
All sessions

s-0825

Simulated shopper

Oct 29, 2026, 6:48 PM UTC · desktop · email · Merino 200 Base Layer Crew · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 129sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 238sViewed Merino 200Viewed a product pageNo clear doubt 36%
  3. 358sImage 1 · Merino 200Viewed a product imageNo clear doubt 59%
  4. 41m 28sImage 2 · Merino 200Viewed a product imageNo clear doubt 76%
  5. 51m 41sExpanded specs · Merino 200Expanded technical specsNo clear doubt 77%
  6. 61m 54sOpened reviews · Merino 200Opened reviewsNo clear doubt 46%
  7. 72m 15sViewed Emberline 20°FViewed a product pageNo clear doubt 62%
  8. 2m 32sLeft the store

Final guess

No clear doubt62%
Fit
4%
Suitability
29%
Durability
3%
Value
1%
Delivery
1%
Choice
1%
No clear doubt
62%
Why no clear doubthow much likelier
  • Viewed a product image ×22.3×
  • Viewed a product page ×21.7×
  • Browsed the catalog2.3×
  • Expanded technical specs1.0×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
No clear doubt
exit survey · used in training
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.