Synthetic data
All sessions

s-0828

Simulated shopper

Oct 23, 2026, 8:16 AM UTC · mobile · paid social · Talus Trail Runner · 10 actions

abandonedcart $139

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 20%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 136sViewed Talus TrailViewed a product pageChoice 23%
  2. 241sAdded to cart · Talus TrailAdded to cartChoice 23%
  3. 347sViewed cartViewed cart (saw shipping cost)Value 42%
  4. 41m 11sRemoved from cart · Talus TrailRemoved from cart→ the store shows Value Breakdown hereValue 96%
  5. 51m 40sCompare + Talus TrailAdded a product to compareValue 97%
  6. 62m 10sCompare + Cairn LowAdded a product to compareValue 91%
  7. 72m 21sAdded to cart · Talus TrailAdded to cartValue 91%
  8. 82m 30sViewed cartViewed cart (saw shipping cost)Value 99%
  9. 93m 07sPromo field focusedClicked into the promo-code fieldValue >99%
  10. 3m 36sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Removed from cart46.2×
  • Clicked into the promo-code field40.8×
  • Viewed cart (saw shipping cost) ×24.1×
  • Added a product to compare ×21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.