Synthetic data
All sessions

s-0834

Simulated shopper

Oct 27, 2026, 3:21 PM UTC · mobile · paid social · Emberline 20°F Down Bag · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 135sViewed Emberline 20°FViewed a product pageSuitability 24%
  2. 21m 11sSearch “waterproof jacket”Searched for a use-case or specSuitability 82%
  3. 31m 43sSearch “fuel canister compatible”Searched for a use-case or spec→ the store shows Built-For Answer hereSuitability 96%
  4. 41m 51sSearch “boots”Searched the catalogSuitability 97%
  5. 52m 20sExpanded specs · Emberline 20°FExpanded technical specsSuitability >99%
  6. 62m 26sExpanded specs · Emberline 20°FExpanded technical specsSuitability >99%
  7. 72m 37sImage 1 · Emberline 20°FViewed a product imageSuitability >99%
  8. 83m 10sViewed Merino 200Viewed a product pageSuitability >99%
  9. 3m 14sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Searched for a use-case or spec ×217.5×
  • Expanded technical specs ×26.9×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.