Synthetic data
All sessions

s-0838

Simulated shopper

Oct 24, 2026, 8:18 PM UTC · desktop · paid social · Cairn Mid Waterproof Boot · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 130sViewed Cairn MidViewed a product pageFit 27%
  2. 21m 02sExpanded warranty · Cairn MidExpanded warrantyDurability 57%
  3. 31m 18sOpened reviews · Cairn MidOpened reviewsDurability 76%
  4. 41m 37sReviews filtered: durabilityFiltered reviews by durability→ the store shows Durability Proof hereDurability >99%
  5. 52m 04sExpanded warranty · Cairn MidExpanded warrantyDurability >99%
  6. 62m 26sOpened reviews · Cairn MidOpened reviewsDurability >99%
  7. 72m 33sViewed Talus TrailViewed a product pageDurability >99%
  8. 2m 37sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Expanded warranty ×215.6×
  • Filtered reviews by durability95.7×
  • Opened reviews ×21.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.