Synthetic data
All sessions

s-0840

Simulated shopper

Oct 30, 2026, 11:49 AM UTC · mobile · organic · Merino 200 Base Layer Crew · 19 actions

abandonedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 33%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 129sSearch “merino”Searched the catalogNo clear doubt 32%
  2. 21m 03sViewed Merino 200Viewed a product pageNo clear doubt 43%
  3. 31m 12sAdded to cart · Merino 200Added to cartNo clear doubt 43%
  4. 41m 46sViewed cartViewed cart (saw shipping cost)Value 33%
  5. 51m 49sRemoved from cart · Merino 200Removed from cart→ the store shows Value Breakdown hereValue 95%
  6. 62m 17sExpanded warranty · Merino 200Expanded warrantyValue 72%
  7. 72m 48sAdded to cart · Merino 200Added to cartValue 72%
  8. 83m 14sViewed cartViewed cart (saw shipping cost)Value 90%
  9. 93m 48sBrowsed catalogBrowsed the catalogValue 93%
  10. 104m 00sExpanded returns · Merino 200Expanded returns policyValue 67%
  11. 114m 39sOpened reviews · Merino 200Opened reviewsValue 64%
  12. 125m 15sReviews filtered: durabilityFiltered reviews by durabilityDurability 98%
  13. 135m 41sOpened reviews · Merino 200Opened reviewsDurability 99%
  14. 146m 20sExpanded shipping · Merino 200Expanded shipping infoDurability 95%
  15. 156m 51sOpened reviews · Merino 200Opened reviewsDurability 98%
  16. 167m 14sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  17. 177m 54sBrowsed catalogBrowsed the catalogDurability >99%
  18. 187m 58sSorted: price ascSorted by lowest priceDurability >99%
  19. 8m 03sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability ×295.7×
  • Expanded warranty15.6×
  • Opened reviews ×31.8×
  • Expanded returns policy1.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
SecondaryValue
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.