Synthetic data
All sessions

s-0841

Simulated shopper

Nov 2, 2026, 10:46 PM UTC · mobile · search ads · Squall Pro 3L Shell · 19 actions

abandonedcart $349

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 136sViewed Squall ProViewed a product pageChoice 29%
  2. 21m 06sAdded to cart · Squall ProAdded to cartChoice 29%
  3. 31m 42sViewed cartViewed cart (saw shipping cost)Value 65%
  4. 41m 46sRemoved from cart · Squall ProRemoved from cart→ the store shows Value Breakdown hereValue 98%
  5. 52m 18sSorted: ratingRe-sorted the catalogValue 97%
  6. 62m 21sOpened reviews · Squall ProOpened reviewsValue 97%
  7. 72m 40sReviews filtered: valueFiltered reviews by valueValue >99%
  8. 82m 44sSearch “discount code”Searched for deals / priceValue >99%
  9. 93m 10sViewed Squall 2.5LViewed a product page · Switched to a similar productValue >99%
  10. 103m 44sViewed Cairn MidViewed a product pageValue >99%
  11. 113m 59sSearch “discount code”Searched for deals / priceValue >99%
  12. 124m 08sViewed Kettle TiViewed a product pageValue >99%
  13. 134m 43sBrowsed catalogBrowsed the catalogValue >99%
  14. 145m 16sAdded to cart · Kettle TiAdded to cartValue >99%
  15. 155m 24sViewed cartViewed cart (saw shipping cost)Value >99%
  16. 165m 28sRemoved from cart · Kettle TiRemoved from cartValue >99%
  17. 176m 08sCompare + Kettle TiAdded a product to compareValue >99%
  18. 186m 38sAdded to cart · Squall ProAdded to cartValue >99%
  19. 6m 52sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Removed from cart ×246.2×
  • Searched for deals / price ×230.7×
  • Filtered reviews by value18.9×
  • Viewed cart (saw shipping cost) ×24.1×
  • Switched to a similar product1.4×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.