Synthetic data
All sessions

s-0842

Simulated shopper

Oct 25, 2026, 11:34 PM UTC · desktop · email · Merino 200 Base Layer Crew · 12 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 136sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 241sViewed Merino 200Viewed a product pageNo clear doubt 36%
  3. 351sSize guide · Merino 200Opened the size guideFit 54%
  4. 41m 08sOpened reviews · Merino 200Opened reviewsFit 70%
  5. 51m 38sImage 1 · Merino 200Viewed a product imageFit 69%
  6. 62m 04sOpened reviews · Merino 200Opened reviewsFit 79%
  7. 72m 08sReviews filtered: fitFiltered reviews by fit→ the store shows Fit Confidence hereFit 99%
  8. 82m 14sSize XL · Merino 200Selected a sizeFit >99%
  9. 92m 34sExpanded returns · Merino 200Expanded returns policyFit >99%
  10. 102m 55sSize L · Merino 200Changed size selectionFit >99%
  11. 113m 32sSearch “boot sizing”Searched for sizing / fitFit >99%
  12. 3m 41sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Changed size selection106.9×
  • Filtered reviews by fit24.4×
  • Selected a size12.4×
  • Searched for sizing / fit9.3×
  • Opened the size guide8.4×
  • Expanded returns policy2.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Fit
exit survey · held out (test)
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.