Synthetic data
All sessions

s-0843

Simulated shopper

Oct 30, 2026, 1:46 AM UTC · mobile · search ads · Squall 2.5L Rain Shell · 16 actions

abandonedcart $229

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 136sSearch “boots”Searched the catalogNo clear doubt 32%
  2. 249sViewed Squall 2.5LViewed a product pageNo clear doubt 45%
  3. 354sExpanded shipping · Squall 2.5LExpanded shipping infoNo clear doubt 47%
  4. 41m 08sAdded to cart · Squall 2.5LAdded to cartNo clear doubt 47%
  5. 51m 25sViewed cartViewed cart (saw shipping cost)→ the store shows Delivery Promise hereDelivery 76%
  6. 61m 44sPromo field focusedClicked into the promo-code fieldValue 63%
  7. 71m 54sViewed Squall ProViewed a product page · Switched to a similar productValue 87%
  8. 82m 07sOpened reviews · Squall ProOpened reviewsValue 91%
  9. 92m 27sReviews filtered: valueFiltered reviews by valueValue 99%
  10. 102m 53sAdded to cart · Squall ProAdded to cartValue 99%
  11. 112m 58sViewed cartViewed cart (saw shipping cost)Value >99%
  12. 123m 06sRemoved from cart · Squall ProRemoved from cartValue >99%
  13. 133m 23sViewed Squall 2.5LViewed a product page · Returned to a product viewed earlier · Switched to a similar productValue >99%
  14. 143m 44sOpened reviews · Squall 2.5LOpened reviewsValue >99%
  15. 153m 50sReviews filtered: valueFiltered reviews by valueValue >99%
  16. 3m 56sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×218.9×
  • Removed from cart46.2×
  • Clicked into the promo-code field40.8×
  • Viewed cart (saw shipping cost) ×24.1×
  • Switched to a similar product ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.