Synthetic data
All sessions

s-0844

Simulated shopper

Oct 31, 2026, 4:57 PM UTC · desktop · email · Talus Trail Runner · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 117sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 221sViewed Talus TrailViewed a product pageNo clear doubt 32%
  3. 359sExpanded returns · Talus TrailExpanded returns policyNo clear doubt 38%
  4. 41m 32sOpened reviews · Talus TrailOpened reviewsDurability 26%
  5. 51m 47sReviews filtered: fitFiltered reviews by fitFit 88%
  6. 62m 01sImage 1 · Talus TrailViewed a product imageFit 90%
  7. 72m 13sImage 2 · Talus TrailViewed a product imageFit 91%
  8. 82m 17sCompare + Talus TrailAdded a product to compare→ the store shows Fit Confidence hereFit 83%
  9. 92m 51sCompare + Cairn LowAdded a product to compareChoice 60%
  10. 3m 21sLeft the store

Final guess

Choice60%
Fit
30%
Suitability
9%
Durability
1%
Value
1%
Delivery
<1%
Choice
60%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×211.5×
  • Viewed a product page1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.