Synthetic data
All sessions

s-0846

Simulated shopper

Oct 30, 2026, 3:25 AM UTC · desktop · search ads · Lumen 400 Headlamp · 17 actions

purchasedcart $49

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 60%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 113sSearch “tent”Searched the catalogNo clear doubt 32%
  2. 242sViewed Lumen 400Viewed a product pageNo clear doubt 63%
  3. 356sBrowsed catalogBrowsed the catalogNo clear doubt 79%
  4. 41m 19sExpanded specs · Lumen 400Expanded technical specsNo clear doubt 80%
  5. 51m 42sSearch “winter hiking boots”Searched for a use-case or spec→ the store shows Built-For Answer hereSuitability 82%
  6. 62m 09sSearch “waterproof jacket”Searched for a use-case or specSuitability 99%
  7. 72m 39sSearch “20 degree sleeping bag”Searched for a use-case or specSuitability >99%
  8. 83m 09sCompare + Lumen 400Added a product to compareSuitability >99%
  9. 93m 35sImage 1 · Lumen 400Viewed a product imageSuitability >99%
  10. 103m 39sSearch “fuel canister compatible”Searched for a use-case or specSuitability >99%
  11. 114m 02sExpanded specs · Lumen 400Expanded technical specsSuitability >99%
  12. 124m 28sImage 2 · Lumen 400Viewed a product imageSuitability >99%
  13. 135m 01sImage 3 · Lumen 400Viewed a product imageSuitability >99%
  14. 145m 11sAdded to cart · Lumen 400Added to cartSuitability >99%
  15. 155m 35sViewed cartViewed cart (saw shipping cost)Suitability >99%
  16. 165m 45sCheckout startedStarted checkoutSuitability >99%
  17. 6m 03sPurchased

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Searched for a use-case or spec ×417.5×
  • Expanded technical specs ×26.9×
  • Viewed a product image ×31.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.