Synthetic data
All sessions

s-0848

Simulated shopper

Oct 27, 2026, 7:43 PM UTC · mobile · search ads · Merino 200 Base Layer Crew · 11 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 133sViewed Merino 200Viewed a product pageFit 22%
  2. 243sImage 1 · Merino 200Viewed a product imageNo clear doubt 37%
  3. 31m 16sExpanded materials · Merino 200Expanded materialsDurability 49%
  4. 41m 30sSize L · Merino 200Selected a sizeFit 55%
  5. 51m 38sOpened reviews · Merino 200Opened reviews→ the store shows Fit Confidence hereFit 66%
  6. 62m 07sReviews filtered: fitFiltered reviews by fitFit 98%
  7. 72m 29sOpened reviews · Merino 200Opened reviewsFit 97%
  8. 83m 07sReviews filtered: fitFiltered reviews by fitFit >99%
  9. 93m 42sBrowsed catalogBrowsed the catalogFit >99%
  10. 104m 19sImage 2 · Merino 200Viewed a product imageFit >99%
  11. 4m 33sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit ×224.4×
  • Selected a size12.4×
  • Opened reviews ×21.4×
  • Viewed a product image ×21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.