Synthetic data
All sessions

s-0849

Simulated shopper

Oct 27, 2026, 9:57 AM UTC · mobile · search ads · Ridgeback 38L Pack · 12 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 110sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 250sViewed Ridgeback 38LViewed a product pageNo clear doubt 39%
  3. 31m 30sSize guide · Ridgeback 38LOpened the size guideFit 49%
  4. 41m 55sImage 1 · Ridgeback 38LViewed a product imageNo clear doubt 49%
  5. 52m 02sSearch “wide fit hiking shoes”Searched for sizing / fit→ the store shows Fit Confidence hereFit 91%
  6. 62m 19sSize guide · Ridgeback 38LRe-opened the size guideFit >99%
  7. 72m 31sImage 2 · Ridgeback 38LViewed a product imageFit >99%
  8. 82m 58sImage 3 · Ridgeback 38LViewed a product imageFit >99%
  9. 93m 19sViewed Lumen 400Viewed a product pageFit >99%
  10. 103m 39sImage 4 · Lumen 400Viewed a product imageFit 99%
  11. 114m 01sExpanded materials · Lumen 400Expanded materialsFit 99%
  12. 4m 08sLeft the store

Final guess

Fit99%
Fit
99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
1%
Why fithow much likelier
  • Re-opened the size guide90.5×
  • Searched for sizing / fit9.3×
  • Opened the size guide8.4×
  • Viewed a product image ×41.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.