Synthetic data
All sessions

s-0850

Simulated shopper

Oct 27, 2026, 6:58 PM UTC · desktop · search ads · Cairn Mid Waterproof Boot · 12 actions

abandonedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 21%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 114sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 235sViewed Cairn MidViewed a product pageNo clear doubt 34%
  3. 359sExpanded returns · Cairn MidExpanded returns policyFit 35%
  4. 41m 32sSize 9 · Cairn MidSelected a sizeFit 84%
  5. 51m 42sCompare + Cairn MidAdded a product to compare→ the store shows Fit Confidence hereFit 76%
  6. 62m 02sCompare + Cairn LowAdded a product to compareChoice 78%
  7. 72m 10sOpened reviews · Cairn MidOpened reviewsChoice 53%
  8. 82m 43sSize 9.5 · Cairn MidChanged size selectionFit 98%
  9. 93m 16sSorted: featuredRe-sorted the catalogFit 98%
  10. 103m 27sSize guide · Cairn MidOpened the size guideFit >99%
  11. 113m 46sAdded to cart · Cairn MidAdded to cartFit >99%
  12. 4m 13sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Changed size selection106.9×
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Expanded returns policy2.3×
  • Opened reviews1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.