Synthetic data
All sessions

s-0851

Simulated shopper

Oct 22, 2026, 12:04 PM UTC · desktop · email · Squall 2.5L Rain Shell · 18 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 22%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 126sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 21m 05sOpened reviews · Squall 2.5LOpened reviewsSuitability 31%
  3. 31m 27sReviews filtered: durabilityFiltered reviews by durabilityDurability 92%
  4. 41m 36sExpanded returns · Squall 2.5LExpanded returns policyDurability 96%
  5. 52m 10sCompare + Squall 2.5LAdded a product to compare→ the store shows Durability Proof hereDurability 80%
  6. 62m 41sCompare + Squall ProAdded a product to compareChoice 78%
  7. 73m 13sOpened reviews · Squall 2.5LOpened reviewsChoice 48%
  8. 83m 19sOpened reviews · Squall 2.5LOpened reviewsDurability 62%
  9. 93m 36sOpened comparisonOpened the comparisonChoice 93%
  10. 104m 08sBrowsed catalogBrowsed the catalogChoice 92%
  11. 114m 41sSorted: price ascSorted by lowest priceChoice 85%
  12. 124m 57sViewed Squall ProViewed a product page · Switched to a similar productChoice 98%
  13. 135m 28sCompare + Squall ProAdded a product to compareChoice >99%
  14. 146m 00sCompare + Squall 2.5LAdded a product to compareChoice >99%
  15. 156m 06sCompare + Squall ProAdded a product to compareChoice >99%
  16. 166m 45sCompare + Squall 2.5LAdded a product to compareChoice >99%
  17. 177m 19sOpened comparisonOpened the comparisonChoice >99%
  18. 7m 36sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×611.5×
  • Opened the comparison ×257.4×
  • Switched to a similar product8.6×
  • Viewed a product page ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
SecondaryDurability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.