Synthetic data
All sessions

s-0852

Simulated shopper

Oct 30, 2026, 6:15 AM UTC · mobile · paid social · Cairn Mid Waterproof Boot · 13 actions

abandonedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 37%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 110sSearch “tent”Searched the catalogNo clear doubt 32%
  2. 216sViewed Cairn MidViewed a product pageNo clear doubt 39%
  3. 346sExpanded shipping · Cairn MidExpanded shipping infoDelivery 50%
  4. 41m 22sCompare + Cairn MidAdded a product to compareChoice 57%
  5. 51m 30sCompare + Cairn LowAdded a product to compare→ the store shows Decision Helper hereChoice 95%
  6. 62m 08sBrowsed catalogBrowsed the catalogChoice 92%
  7. 72m 37sExpanded materials · Cairn MidExpanded materialsChoice 82%
  8. 83m 05sDelivery check · ZIP 67937Checked delivery date by ZIPChoice 48%
  9. 93m 12sBrowsed catalogBrowsed the catalogDelivery 39%
  10. 103m 42sOpened reviews · Cairn MidOpened reviewsDelivery 45%
  11. 114m 14sAdded to cart · Cairn MidAdded to cartDelivery 45%
  12. 124m 49sCheckout startedStarted checkoutDelivery 45%
  13. 5m 05sLeft the store

Final guess

Delivery45%
Fit
2%
Suitability
14%
Durability
3%
Value
3%
Delivery
45%
Choice
23%
No clear doubt
9%
Why deliveryhow much likelier
  • Checked delivery date by ZIP21.1×
  • Expanded shipping info13.0×
  • Searched the catalog1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
SecondaryDurability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.