Synthetic data
All sessions

s-0854

Simulated shopper

Oct 23, 2026, 1:28 AM UTC · desktop · organic · Talus Trail Runner · 14 actions

purchasedcart $139

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 47%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 123sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 257sViewed Talus TrailViewed a product pageNo clear doubt 32%
  3. 31m 04sOpened reviews · Talus TrailOpened reviewsSuitability 28%
  4. 41m 36sReviews filtered: fitFiltered reviews by fitFit 75%
  5. 52m 16sSize guide · Talus TrailOpened the size guide→ the store shows Fit Confidence hereFit 97%
  6. 62m 48sExpanded returns · Talus TrailExpanded returns policyFit 99%
  7. 73m 18sImage 1 · Talus TrailViewed a product imageFit 99%
  8. 83m 52sSize guide · Talus TrailRe-opened the size guideFit >99%
  9. 94m 12sSize guide · Talus TrailRe-opened the size guideFit >99%
  10. 104m 15sExpanded returns · Talus TrailExpanded returns policyFit >99%
  11. 114m 24sAdded to cart · Talus TrailAdded to cartFit >99%
  12. 124m 50sViewed cartViewed cart (saw shipping cost)Fit >99%
  13. 135m 09sCheckout startedStarted checkoutFit >99%
  14. 5m 25sPurchased

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Re-opened the size guide ×290.5×
  • Filtered reviews by fit24.4×
  • Opened the size guide8.4×
  • Expanded returns policy ×22.3×
  • Opened reviews1.4×
  • Viewed a product image1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
SecondaryDelivery
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.