Synthetic data
All sessions

s-0857

Simulated shopper

Oct 23, 2026, 11:38 PM UTC · desktop · organic · Squall Pro 3L Shell · 13 actions

abandonedcart $349

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 114sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 236sViewed Squall 2.5LViewed a product pageNo clear doubt 36%
  3. 31m 03sCompare + Squall 2.5LAdded a product to compareChoice 64%
  4. 41m 09sCompare + Squall ProAdded a product to compare→ the store shows Decision Helper hereChoice 90%
  5. 51m 31sViewed Squall ProViewed a product page · Switched to a similar productChoice 98%
  6. 61m 38sExpanded returns · Squall ProExpanded returns policyChoice 98%
  7. 71m 52sSearch “which tent”Searched to compare optionsChoice >99%
  8. 82m 00sImage 1 · Squall ProViewed a product imageChoice >99%
  9. 92m 23sBrowsed catalogBrowsed the catalogChoice >99%
  10. 102m 37sAdded to cart · Squall ProAdded to cartChoice >99%
  11. 113m 08sViewed cartViewed cart (saw shipping cost)Choice >99%
  12. 123m 34sPromo field focusedClicked into the promo-code fieldChoice 94%
  13. 3m 43sLeft the store

Final guess

Choice94%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
6%
Delivery
<1%
Choice
94%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×211.5×
  • Searched to compare options39.5×
  • Switched to a similar product8.6×
  • Viewed a product page ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondaryChoice
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.