Synthetic data
All sessions

s-0859

Simulated shopper

Oct 25, 2026, 10:25 PM UTC · mobile · organic · Cairn Mid Waterproof Boot · 11 actions

abandonedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 13sViewed Cairn MidViewed a product pageFit 27%
  2. 237sOpened reviews · Cairn MidOpened reviewsFit 40%
  3. 31m 00sReviews filtered: fitFiltered reviews by fitFit 94%
  4. 41m 36sExpanded shipping · Cairn MidExpanded shipping info→ the store shows Fit Confidence hereFit 83%
  5. 52m 03sSize 9.5 · Cairn MidSelected a sizeFit 99%
  6. 62m 21sOpened reviews · Cairn MidOpened reviewsFit 99%
  7. 72m 56sViewed Cairn LowViewed a product page · Switched to a similar productFit 99%
  8. 83m 03sOpened reviews · Cairn LowOpened reviewsFit >99%
  9. 93m 13sExpanded returns · Cairn LowExpanded returns policyFit >99%
  10. 103m 28sAdded to cart · Cairn MidAdded to cartFit >99%
  11. 3m 47sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit24.4×
  • Selected a size12.4×
  • Opened reviews ×31.4×
  • Expanded returns policy2.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.