Synthetic data
All sessions

s-0860

Simulated shopper

Oct 27, 2026, 5:09 PM UTC · desktop · paid social · Talus Trail Runner · 13 actions

abandonedcart $139

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 112sViewed Talus TrailViewed a product pageChoice 23%
  2. 242sExpanded specs · Talus TrailExpanded technical specsSuitability 59%
  3. 31m 21sOpened reviews · Talus TrailOpened reviewsSuitability 79%
  4. 42m 01sImage 1 · Talus TrailViewed a product imageSuitability 81%
  5. 52m 36sOpened reviews · Talus TrailOpened reviewsSuitability 90%
  6. 62m 46sViewed Cairn LowViewed a product page · Switched to a similar product→ the store shows Built-For Answer hereSuitability 62%
  7. 72m 51sOpened reviews · Cairn LowOpened reviewsSuitability 82%
  8. 83m 29sViewed Cairn MidViewed a product page · Switched to a similar productChoice 71%
  9. 93m 46sViewed Talus TrailViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  10. 104m 17sViewed Cairn LowViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  11. 114m 39sBrowsed catalogBrowsed the catalogChoice >99%
  12. 124m 51sAdded to cart · Talus TrailAdded to cartChoice >99%
  13. 5m 07sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Switched to a similar product ×48.6×
  • Returned to a product viewed earlier ×222.8×
  • Viewed a product page ×51.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.