Synthetic data
All sessions

s-0861

Simulated shopper

Oct 28, 2026, 4:30 PM UTC · mobile · search ads · Cairn Mid Waterproof Boot · 10 actions

abandonedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 21%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 120sViewed Cairn MidViewed a product pageFit 27%
  2. 254sAdded to cart · Cairn MidAdded to cartFit 27%
  3. 31m 08sViewed cartViewed cart (saw shipping cost)Value 39%
  4. 41m 27sOpened reviews · Cairn MidOpened reviewsValue 39%
  5. 51m 57sReviews filtered: fitFiltered reviews by fit→ the store shows Fit Confidence hereFit 86%
  6. 62m 27sImage 1 · Cairn MidViewed a product imageFit 91%
  7. 73m 01sViewed Cairn LowViewed a product page · Switched to a similar productFit 81%
  8. 83m 15sImage 2 · Cairn LowViewed a product imageFit 86%
  9. 93m 47sSearch “does it run small”Searched for sizing / fitFit 99%
  10. 3m 52sLeft the store

Final guess

Fit99%
Fit
99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit24.4×
  • Searched for sizing / fit9.3×
  • Opened reviews1.4×
  • Viewed a product image ×21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
SecondaryValue
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.