Synthetic data
All sessions

s-0862

Simulated shopper

Oct 24, 2026, 2:48 PM UTC · desktop · organic · Talus Trail Runner · 10 actions

purchasedcart $139

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 44%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 122sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 238sViewed Talus TrailViewed a product pageNo clear doubt 32%
  3. 351sOpened reviews · Talus TrailOpened reviewsSuitability 28%
  4. 41m 14sAdded to cart · Talus TrailAdded to cartSuitability 28%
  5. 51m 40sViewed cartViewed cart (saw shipping cost)Value 52%
  6. 61m 59sDelivery check · ZIP 43284Checked delivery date by ZIP→ the store shows Delivery Promise hereDelivery 82%
  7. 72m 13sDelivery check · ZIP 20692Checked delivery date by ZIPDelivery 99%
  8. 82m 41sViewed cartViewed cart (saw shipping cost)Delivery 99%
  9. 93m 10sCheckout startedStarted checkoutDelivery 99%
  10. 3m 14sPurchased

Final guess

Delivery99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×221.1×
  • Viewed cart (saw shipping cost) ×22.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Delivery
post-purchase · held out (calib)
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.