Synthetic data
All sessions

s-0863

Simulated shopper

Oct 31, 2026, 8:00 PM UTC · mobile · organic · Talus Trail Runner · 14 actions

abandonedcart $139

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 20%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 110sViewed Talus TrailViewed a product pageChoice 23%
  2. 221sBrowsed catalogBrowsed the catalogNo clear doubt 32%
  3. 327sSorted: price ascSorted by lowest priceValue 56%
  4. 447sAdded to cart · Talus TrailAdded to cartValue 56%
  5. 51m 00sViewed cartViewed cart (saw shipping cost)→ the store shows Value Breakdown hereValue 90%
  6. 61m 34sPromo field focusedClicked into the promo-code fieldValue >99%
  7. 71m 48sAdded to cart · Talus TrailAdded to cartValue >99%
  8. 82m 12sViewed cartViewed cart (saw shipping cost)Value >99%
  9. 92m 15sRemoved from cart · Talus TrailRemoved from cartValue >99%
  10. 102m 22sAdded to cart · Talus TrailAdded to cartValue >99%
  11. 112m 31sViewed cartViewed cart (saw shipping cost)Value >99%
  12. 122m 51sOpened reviews · Talus TrailOpened reviewsValue >99%
  13. 133m 10sReviews filtered: valueFiltered reviews by valueValue >99%
  14. 3m 26sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Viewed cart (saw shipping cost) ×34.1×
  • Removed from cart46.2×
  • Clicked into the promo-code field40.8×
  • Filtered reviews by value18.9×
  • Sorted by lowest price8.4×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.