Synthetic data
All sessions

s-0864

Simulated shopper

Oct 26, 2026, 12:39 PM UTC · desktop · paid social · Ridgeback 38L Pack · 10 actions

abandonedcart $169

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 114sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 240sViewed Ridgeback 38LViewed a product pageNo clear doubt 39%
  3. 31m 11sExpanded specs · Ridgeback 38LExpanded technical specsNo clear doubt 40%
  4. 41m 47sBrowsed catalogBrowsed the catalogNo clear doubt 63%
  5. 51m 50sOpened reviews · Ridgeback 38LOpened reviewsSuitability 50%
  6. 62m 27sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability 99%
  7. 72m 54sViewed Ridgeback 48LViewed a product page · Switched to a similar productSuitability 95%
  8. 83m 28sExpanded specs · Ridgeback 48LExpanded technical specsSuitability 99%
  9. 93m 52sAdded to cart · Ridgeback 38LAdded to cartSuitability 99%
  10. 3m 57sLeft the store

Final guess

Suitability99%
Fit
<1%
Suitability
99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Expanded technical specs ×26.9×
  • Opened reviews1.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.