Synthetic data
All sessions

s-0866

Simulated shopper

Oct 25, 2026, 11:49 PM UTC · desktop · paid social · Driftwood 2P Tent · 15 actions

purchasedcart $429

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 44%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 140sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 259sViewed Driftwood 2PViewed a product pageNo clear doubt 45%
  3. 31m 02sDelivery check · ZIP 74517Checked delivery date by ZIPDelivery 81%
  4. 41m 15sSorted: ratingRe-sorted the catalogDelivery 69%
  5. 51m 38sExpanded shipping · Driftwood 2PExpanded shipping info→ the store shows Delivery Promise hereDelivery 93%
  6. 61m 53sDelivery check · ZIP 55277Checked delivery date by ZIPDelivery 99%
  7. 72m 25sSearch “delivery time”Searched for shipping / deliveryDelivery >99%
  8. 82m 53sExpanded shipping · Driftwood 2PExpanded shipping infoDelivery >99%
  9. 93m 07sDelivery check · ZIP 46010Checked delivery date by ZIPDelivery >99%
  10. 103m 45sAdded to cart · Driftwood 2PAdded to cartDelivery >99%
  11. 113m 58sViewed cartViewed cart (saw shipping cost)Delivery >99%
  12. 124m 12sImage 1 · Driftwood 2PViewed a product imageDelivery >99%
  13. 134m 29sViewed cartViewed cart (saw shipping cost)Delivery >99%
  14. 144m 34sCheckout startedStarted checkoutDelivery >99%
  15. 4m 43sPurchased

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×321.1×
  • Expanded shipping info ×213.0×
  • Searched for shipping / delivery38.1×
  • Viewed cart (saw shipping cost) ×22.5×
  • Re-sorted the catalog1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.