All sessions
s-0867
Simulated shopperOct 21, 2026, 7:11 AM UTC · desktop · search ads · Cairn Low Hiking Shoe · 5 actions
abandoned
How Qualm's guess changed
With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 12%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 126sViewed Cairn LowViewed a product pageChoice 31%
- 250sSearch “which tent”Searched to compare optionsChoice 95%
- 358sImage 1 · Cairn LowViewed a product imageChoice 93%
- 41m 21sImage 2 · Cairn LowViewed a product imageChoice 87%
- 1m 28sLeft the store
Final guess
Choice87%
Fit
1%
Suitability
1%
Durability
1%
Value
<1%
Delivery
<1%
Choice
87%
No clear doubt
10%
Why choicehow much likelier
- Searched to compare options39.5×
- Viewed a product page1.4×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownyes
Only available because this session was simulated. Real sessions have no ground truth.