Synthetic data
All sessions

s-0868

Simulated shopper

Nov 1, 2026, 3:03 PM UTC · desktop · search ads · Emberline 20°F Down Bag · 12 actions

abandonedcart $279

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 11 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 28%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 111sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 244sViewed Emberline 20°FViewed a product pageNo clear doubt 36%
  3. 358sAdded to cart · Emberline 20°FAdded to cartNo clear doubt 36%
  4. 41m 14sViewed cartViewed cart (saw shipping cost)Value 55%
  5. 51m 17sBrowsed catalogBrowsed the catalogValue 61%
  6. 61m 34sOpened reviews · Emberline 20°FOpened reviewsValue 65%
  7. 72m 10sSearch “20 degree sleeping bag”Searched for a use-case or specValue 60%
  8. 82m 13sOpened reviews · Emberline 20°FOpened reviewsSuitability 50%
  9. 92m 53sReviews filtered: fitFiltered reviews by fitSuitability 52%
  10. 103m 16sCompare + Emberline 20°FAdded a product to compareValue 52%
  11. 113m 52sExpanded specs · Emberline 20°FExpanded technical specs→ the store shows Built-For Answer hereSuitability 93%
  12. 4m 06sLeft the store

Final guess

Suitability93%
Fit
<1%
Suitability
93%
Durability
<1%
Value
7%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Searched for a use-case or spec17.5×
  • Expanded technical specs6.9×
  • Opened reviews ×21.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondarySuitability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.