Synthetic data
All sessions

s-0869

Simulated shopper

Oct 27, 2026, 4:19 AM UTC · mobile · organic · Ridgeback 48L Pack · 5 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 9%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 132sViewed Ridgeback 48LViewed a product pageChoice 37%
  2. 256sExpanded shipping · Ridgeback 48LExpanded shipping infoDelivery 49%
  3. 31m 11sViewed Cairn LowViewed a product pageDelivery 40%
  4. 41m 47sViewed Ridgeback 38LViewed a product page · Switched to a similar product→ the store shows Decision Helper hereChoice 72%
  5. 2m 15sLeft the store

Final guess

Choice72%
Fit
1%
Suitability
<1%
Durability
<1%
Value
2%
Delivery
6%
Choice
72%
No clear doubt
18%
Why choicehow much likelier
  • Switched to a similar product8.6×
  • Viewed a product page ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.