Synthetic data
All sessions

s-0870

Simulated shopper

Oct 31, 2026, 7:19 AM UTC · mobile · organic · Squall 2.5L Rain Shell · 16 actions

purchasedcart $229

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 59%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 127sSearch “merino”Searched the catalogNo clear doubt 32%
  2. 230sViewed Squall 2.5LViewed a product pageNo clear doubt 45%
  3. 336sOpened reviews · Squall 2.5LOpened reviewsSuitability 26%
  4. 456sReviews filtered: suitabilityFiltered reviews by performanceSuitability 97%
  5. 51m 03sSearch “fuel canister compatible”Searched for a use-case or spec→ the store shows Built-For Answer hereSuitability >99%
  6. 61m 41sExpanded materials · Squall 2.5LExpanded materialsSuitability >99%
  7. 71m 59sCompare + Squall 2.5LAdded a product to compareSuitability >99%
  8. 82m 27sCompare + Squall ProAdded a product to compareSuitability >99%
  9. 92m 47sExpanded specs · Squall 2.5LExpanded technical specsSuitability >99%
  10. 103m 10sOpened reviews · Squall 2.5LOpened reviewsSuitability >99%
  11. 113m 25sReviews filtered: valueFiltered reviews by valueSuitability >99%
  12. 123m 51sExpanded specs · Squall 2.5LExpanded technical specsSuitability >99%
  13. 134m 14sAdded to cart · Squall 2.5LAdded to cartSuitability >99%
  14. 144m 27sViewed cartViewed cart (saw shipping cost)Suitability >99%
  15. 154m 35sCheckout startedStarted checkoutSuitability >99%
  16. 4m 51sPurchased

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Expanded technical specs ×26.9×
  • Searched for a use-case or spec17.5×
  • Opened reviews ×21.7×
  • Expanded materials1.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Suitability
post-purchase · used in training
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.