All sessions
s-0871
Simulated shopperOct 29, 2026, 8:35 AM UTC · mobile · email · Merino 200 Base Layer Crew · 5 actions
abandoned
How Qualm's guess changed
With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 13%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 132sViewed Merino 200Viewed a product pageFit 22%
- 21m 11sOpened reviews · Merino 200Opened reviewsDurability 31%
- 31m 45sOpened reviews · Merino 200Opened reviewsDurability 40%
- 42m 20sExpanded returns · Merino 200Expanded returns policyFit 47%
- 2m 35sLeft the store
Final guess
Fit47%
Fit
47%
Suitability
4%
Durability
40%
Value
2%
Delivery
5%
Choice
<1%
No clear doubt
2%
Why fithow much likelier
- Expanded returns policy2.3×
- Opened reviews ×21.4×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownyes
Only available because this session was simulated. Real sessions have no ground truth.