Synthetic data
All sessions

s-0873

Simulated shopper

Oct 27, 2026, 9:54 PM UTC · mobile · email · Merino 200 Base Layer Crew · 18 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 122sViewed Merino 200Viewed a product pageFit 22%
  2. 228sSize XXL · Merino 200Selected a sizeFit 77%
  3. 31m 08sOpened reviews · Merino 200Opened reviewsFit 85%
  4. 41m 28sReviews filtered: valueFiltered reviews by valueFit 46%
  5. 51m 38sAdded to cart · Merino 200Added to cartFit 46%
  6. 61m 44sViewed cartViewed cart (saw shipping cost)→ the store shows Value Breakdown hereValue 83%
  7. 72m 17sPromo field focusedClicked into the promo-code fieldValue >99%
  8. 82m 50sViewed cartViewed cart (saw shipping cost)Value >99%
  9. 93m 26sPromo field focusedClicked into the promo-code fieldValue >99%
  10. 103m 58sBrowsed catalogBrowsed the catalogValue >99%
  11. 114m 06sSorted: price ascSorted by lowest priceValue >99%
  12. 124m 43sSize XXL · Merino 200no clueValue >99%
  13. 135m 00sBrowsed catalogBrowsed the catalogValue >99%
  14. 145m 05sSorted: price ascSorted by lowest priceValue >99%
  15. 155m 09sAdded to cart · Merino 200Added to cartValue >99%
  16. 165m 28sViewed cartViewed cart (saw shipping cost)Value >99%
  17. 175m 33sRemoved from cart · Merino 200Removed from cartValue >99%
  18. 5m 51sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Clicked into the promo-code field ×240.8×
  • Sorted by lowest price ×28.4×
  • Viewed cart (saw shipping cost) ×34.1×
  • Removed from cart46.2×
  • Filtered reviews by value18.9×
  • Browsed the catalog ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondaryFit
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.