Synthetic data
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s-0874

Simulated shopper

Oct 24, 2026, 3:49 PM UTC · mobile · search ads · Cairn Low Hiking Shoe · 10 actions

abandonedcart $159

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 113sViewed Cairn LowViewed a product pageChoice 31%
  2. 233sOpened reviews · Cairn LowOpened reviewsFit 27%
  3. 31m 09sReviews filtered: durabilityFiltered reviews by durabilityDurability 93%
  4. 41m 21sOpened reviews · Cairn LowOpened reviewsDurability 95%
  5. 51m 36sReviews filtered: durabilityFiltered reviews by durability→ the store shows Durability Proof hereDurability >99%
  6. 61m 45sBrowsed catalogBrowsed the catalogDurability >99%
  7. 71m 54sOpened reviews · Cairn LowOpened reviewsDurability >99%
  8. 82m 29sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  9. 92m 57sAdded to cart · Cairn LowAdded to cartDurability >99%
  10. 3m 14sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability ×395.7×
  • Opened reviews ×31.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
SecondaryDurability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.