Synthetic data
All sessions

s-0875

Simulated shopper

Oct 31, 2026, 9:19 PM UTC · desktop · search ads · Merino 200 Base Layer Crew · 7 actions

abandonedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 116sViewed Merino 200Viewed a product pageFit 22%
  2. 221sExpanded materials · Merino 200Expanded materialsDurability 62%
  3. 333sImage 1 · Merino 200Viewed a product imageDurability 49%
  4. 41m 08sOpened reviews · Merino 200Opened reviewsDurability 66%
  5. 51m 15sExpanded materials · Merino 200Expanded materials→ the store shows Durability Proof hereDurability 88%
  6. 61m 34sAdded to cart · Merino 200Added to cartDurability 88%
  7. 2m 04sLeft the store

Final guess

Durability88%
Fit
2%
Suitability
7%
Durability
88%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
3%
Why durabilityhow much likelier
  • Expanded materials ×26.6×
  • Opened reviews1.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.