Synthetic data
All sessions

s-0879

Simulated shopper

Oct 23, 2026, 5:30 PM UTC · mobile · organic · Emberline 20°F Down Bag · 12 actions

purchasedcart $279

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 51%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 138sSearch “tent”Searched the catalogNo clear doubt 32%
  2. 21m 04sViewed Emberline 20°FViewed a product pageNo clear doubt 43%
  3. 31m 43sExpanded specs · Emberline 20°FExpanded technical specsSuitability 50%
  4. 41m 58sExpanded specs · Emberline 20°FExpanded technical specs→ the store shows Built-For Answer hereSuitability 81%
  5. 52m 27sOpened reviews · Emberline 20°FOpened reviewsSuitability 94%
  6. 62m 47sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  7. 73m 13sOpened reviews · Emberline 20°FOpened reviewsSuitability >99%
  8. 83m 42sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  9. 93m 51sAdded to cart · Emberline 20°FAdded to cartSuitability >99%
  10. 104m 08sViewed cartViewed cart (saw shipping cost)Suitability >99%
  11. 114m 24sCheckout startedStarted checkoutSuitability >99%
  12. 4m 54sPurchased

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×273.8×
  • Expanded technical specs ×26.9×
  • Opened reviews ×21.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.