Synthetic data
All sessions

s-0881

Simulated shopper

Oct 29, 2026, 8:51 PM UTC · mobile · organic · Squall 2.5L Rain Shell · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 20%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 138sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 21m 09sOpened comparisonOpened the comparisonChoice 95%
  3. 31m 49sExpanded specs · Squall 2.5LExpanded technical specs→ the store shows Decision Helper hereChoice 93%
  4. 41m 54sOpened reviews · Squall 2.5LOpened reviewsChoice 82%
  5. 52m 18sCompare + Squall 2.5LAdded a product to compareChoice 97%
  6. 62m 23sCompare + Squall ProAdded a product to compareChoice 99%
  7. 72m 33sBrowsed catalogBrowsed the catalogChoice 99%
  8. 82m 53sExpanded specs · Squall 2.5LExpanded technical specsChoice 97%
  9. 93m 22sOpened reviews · Squall 2.5LOpened reviewsChoice 90%
  10. 3m 49sLeft the store

Final guess

Choice90%
Fit
<1%
Suitability
9%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
90%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×211.5×
  • Opened the comparison57.4×
  • Viewed a product page1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.