Synthetic data
All sessions

s-0883

Simulated shopper

Oct 20, 2026, 11:51 PM UTC · mobile · search ads · Talus Trail Runner · 13 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 20%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 122sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 257sViewed Talus TrailViewed a product pageNo clear doubt 32%
  3. 31m 03sImage 1 · Talus TrailViewed a product imageNo clear doubt 53%
  4. 41m 43sOpened reviews · Talus TrailOpened reviewsSuitability 32%
  5. 52m 11sReviews filtered: suitabilityFiltered reviews by performanceSuitability 97%
  6. 62m 22sOpened reviews · Talus TrailOpened reviewsSuitability 98%
  7. 72m 28sExpanded materials · Talus TrailExpanded materials→ the store shows Built-For Answer hereSuitability 97%
  8. 82m 37sExpanded specs · Talus TrailExpanded technical specsSuitability >99%
  9. 92m 59sExpanded specs · Talus TrailExpanded technical specsSuitability >99%
  10. 103m 33sViewed Kettle TiViewed a product pageSuitability >99%
  11. 113m 39sExpanded specs · Kettle TiExpanded technical specsSuitability >99%
  12. 123m 48sSearch “waterproof jacket”Searched for a use-case or specSuitability >99%
  13. 3m 57sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Expanded technical specs ×36.9×
  • Filtered reviews by performance73.8×
  • Searched for a use-case or spec17.5×
  • Opened reviews ×21.7×
  • Expanded materials1.5×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.