Synthetic data
All sessions

s-0884

Simulated shopper

Oct 28, 2026, 7:44 AM UTC · mobile · paid social · Merino 200 Base Layer Crew · 4 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 135sSearch “tent”Searched the catalogNo clear doubt 32%
  2. 21m 06sViewed Merino 200Viewed a product pageNo clear doubt 43%
  3. 31m 25sSorted: ratingRe-sorted the catalogNo clear doubt 74%
  4. 1m 54sLeft the store

Final guess

No clear doubt74%
Fit
8%
Suitability
3%
Durability
6%
Value
2%
Delivery
6%
Choice
1%
No clear doubt
74%
Why no clear doubthow much likelier
  • Re-sorted the catalog3.8×
  • Searched the catalog2.9×
  • Viewed a product page1.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.