Synthetic data
All sessions

s-0888

Simulated shopper

Oct 30, 2026, 6:24 AM UTC · desktop · organic · Squall Pro 3L Shell · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 14sSearch “boots”Searched the catalogNo clear doubt 32%
  2. 218sViewed Squall ProViewed a product pageNo clear doubt 35%
  3. 345sImage 1 · Squall ProViewed a product imageNo clear doubt 58%
  4. 41m 19sExpanded materials · Squall ProExpanded materialsNo clear doubt 66%
  5. 51m 41sOpened reviews · Squall ProOpened reviewsNo clear doubt 34%
  6. 61m 52sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability 97%
  7. 71m 57sExpanded specs · Squall ProExpanded technical specsSuitability >99%
  8. 82m 03sOpened reviews · Squall ProOpened reviewsSuitability >99%
  9. 92m 27sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  10. 2m 52sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×273.8×
  • Expanded technical specs6.9×
  • Opened reviews ×21.7×
  • Expanded materials1.5×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryFit
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.