Synthetic data
All sessions

s-0890

Simulated shopper

Oct 21, 2026, 9:16 PM UTC · mobile · paid social · Lumen 400 Headlamp · 16 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 20%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 117sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 250sViewed Lumen 400Viewed a product pageNo clear doubt 55%
  3. 31m 13sExpanded warranty · Lumen 400Expanded warrantyNo clear doubt 57%
  4. 41m 22sOpened reviews · Lumen 400Opened reviewsDurability 61%
  5. 51m 33sReviews filtered: durabilityFiltered reviews by durability→ the store shows Durability Proof hereDurability >99%
  6. 61m 56sExpanded materials · Lumen 400Expanded materialsDurability >99%
  7. 72m 35sOpened reviews · Lumen 400Opened reviewsDurability >99%
  8. 83m 01sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  9. 93m 23sViewed Ridgeback 38LViewed a product pageDurability >99%
  10. 104m 02sExpanded warranty · Ridgeback 38LExpanded warrantyDurability >99%
  11. 114m 28sExpanded materials · Ridgeback 38LExpanded materialsDurability >99%
  12. 125m 08sViewed Lumen 400Viewed a product page · Returned to a product viewed earlierDurability >99%
  13. 135m 12sExpanded returns · Lumen 400Expanded returns policyDurability >99%
  14. 145m 27sViewed Talus TrailViewed a product pageDurability >99%
  15. 155m 50sImage 1 · Talus TrailViewed a product imageDurability >99%
  16. 6m 02sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability ×295.7×
  • Expanded warranty ×215.6×
  • Expanded materials ×26.6×
  • Opened reviews ×21.8×
  • Expanded returns policy1.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.