Synthetic data
All sessions

s-0891

Simulated shopper

Oct 21, 2026, 4:41 AM UTC · mobile · search ads · Merino 200 Base Layer Crew · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 135sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 253sViewed Merino 200Viewed a product pageNo clear doubt 36%
  3. 31m 24sImage 1 · Merino 200Viewed a product imageNo clear doubt 59%
  4. 41m 34sOpened reviews · Merino 200Opened reviewsNo clear doubt 30%
  5. 51m 59sReviews filtered: fitFiltered reviews by fitFit 90%
  6. 62m 22sImage 2 · Merino 200Viewed a product imageFit 91%
  7. 72m 32sImage 3 · Merino 200Viewed a product imageFit 91%
  8. 82m 56sImage 4 · Merino 200Viewed a product image · Inspected 4+ images closelyFit 88%
  9. 3m 14sLeft the store

Final guess

Fit88%
Fit
88%
Suitability
1%
Durability
1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
10%
Why fithow much likelier
  • Filtered reviews by fit24.4×
  • Inspected 4+ images closely1.9×
  • Viewed a product image ×41.1×
  • Opened reviews1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.