Synthetic data
All sessions

s-0893

Simulated shopper

Oct 29, 2026, 12:35 PM UTC · mobile · email · Merino 200 Base Layer Crew · 15 actions

abandonedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 2 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 21%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 134sViewed Merino 200Viewed a product pageFit 22%
  2. 256sSearch “cheap rain jacket”Searched for a use-case or spec · Searched for deals / price→ the store shows Value Breakdown hereValue 93%
  3. 31m 24sImage 1 · Merino 200Viewed a product imageValue 83%
  4. 41m 43sAdded to cart · Merino 200Added to cartValue 83%
  5. 52m 09sViewed cartViewed cart (saw shipping cost)Value 97%
  6. 62m 43sRemoved from cart · Merino 200Removed from cartValue >99%
  7. 73m 08sAdded to cart · Merino 200Added to cartValue >99%
  8. 83m 27sViewed cartViewed cart (saw shipping cost)Value >99%
  9. 94m 07sRemoved from cart · Merino 200Removed from cartValue >99%
  10. 104m 17sSearch “sale”Searched for deals / priceValue >99%
  11. 114m 30sOpened reviews · Merino 200Opened reviewsValue >99%
  12. 124m 43sReviews filtered: valueFiltered reviews by valueValue >99%
  13. 135m 23sViewed Ridgeback 48LViewed a product pageValue >99%
  14. 145m 46sAdded to cart · Merino 200Added to cartValue >99%
  15. 5m 55sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Removed from cart ×246.2×
  • Searched for deals / price ×230.7×
  • Filtered reviews by value18.9×
  • Viewed cart (saw shipping cost) ×24.1×
  • Searched for a use-case or spec1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.