Synthetic data
All sessions

s-0894

Simulated shopper

Oct 25, 2026, 1:34 AM UTC · desktop · organic · Ridgeback 48L Pack · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 16sViewed Ridgeback 48LViewed a product pageChoice 37%
  2. 218sExpanded materials · Ridgeback 48LExpanded materialsNo clear doubt 27%
  3. 356sBrowsed catalogBrowsed the catalogNo clear doubt 49%
  4. 41m 23sOpened reviews · Ridgeback 48LOpened reviewsDurability 33%
  5. 51m 39sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability 95%
  6. 61m 44sCompare + Ridgeback 48LAdded a product to compareSuitability 99%
  7. 72m 24sCompare + Ridgeback 38LAdded a product to compareSuitability 98%
  8. 2m 45sLeft the store

Final guess

Suitability98%
Fit
<1%
Suitability
98%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
2%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Opened reviews1.7×
  • Expanded materials1.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.