Synthetic data
All sessions

s-0895

Simulated shopper

Oct 22, 2026, 12:35 PM UTC · desktop · organic · Kettle Ti Stove Kit · 5 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 12%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 18sViewed Kettle TiViewed a product pageNo clear doubt 29%
  2. 243sExpanded returns · Kettle TiExpanded returns policyDelivery 36%
  3. 358sExpanded returns · Kettle TiExpanded returns policyDelivery 55%
  4. 41m 22sExpanded warranty · Kettle TiExpanded warrantyDurability 59%
  5. 1m 47sLeft the store

Final guess

Durability59%
Fit
1%
Suitability
1%
Durability
59%
Value
<1%
Delivery
19%
Choice
<1%
No clear doubt
21%
Why durabilityhow much likelier
  • Expanded warranty15.6×
  • Expanded returns policy ×21.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.