Synthetic data
All sessions

s-0896

Simulated shopper

Oct 25, 2026, 2:43 PM UTC · mobile · email · Talus Trail Runner · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 137sViewed Cairn MidViewed a product pageFit 27%
  2. 21m 05sViewed Talus TrailViewed a product pageNo clear doubt 26%
  3. 31m 14sDelivery check · ZIP 52175Checked delivery date by ZIPDelivery 59%
  4. 41m 35sSearch “best backpacking pack”Searched to compare options→ the store shows Decision Helper hereChoice 83%
  5. 51m 57sCompare + Talus TrailAdded a product to compareChoice 99%
  6. 62m 16sCompare + Cairn LowAdded a product to compareChoice >99%
  7. 72m 30sSearch “merino”Searched the catalogChoice >99%
  8. 83m 10sExpanded shipping · Talus TrailExpanded shipping infoChoice >99%
  9. 3m 27sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×211.5×
  • Searched to compare options39.5×
  • Viewed a product page ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
SecondaryChoice
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.