Synthetic data
All sessions

s-0897

Simulated shopper

Nov 1, 2026, 8:54 PM UTC · desktop · search ads · Squall Pro 3L Shell · 13 actions

abandonedcart $349

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 20%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 120sSearch “merino”Searched the catalogNo clear doubt 32%
  2. 241sViewed Squall ProViewed a product pageNo clear doubt 35%
  3. 31m 18sSize L · Squall ProSelected a sizeFit 43%
  4. 41m 36sOpened comparisonOpened the comparison→ the store shows Decision Helper hereChoice 83%
  5. 52m 10sOpened comparisonOpened the comparisonChoice >99%
  6. 62m 35sExpanded materials · Squall ProExpanded materialsChoice 98%
  7. 73m 12sSize M · Squall ProChanged size selectionChoice 62%
  8. 83m 28sSize guide · Squall ProOpened the size guideFit 83%
  9. 93m 51sOpened comparisonOpened the comparisonChoice 90%
  10. 104m 13sOpened reviews · Squall ProOpened reviewsChoice 72%
  11. 114m 49sViewed Squall 2.5LViewed a product page · Switched to a similar productChoice 98%
  12. 125m 18sAdded to cart · Squall ProAdded to cartChoice 98%
  13. 5m 48sLeft the store

Final guess

Choice98%
Fit
2%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
98%
No clear doubt
<1%
Why choicehow much likelier
  • Opened the comparison ×357.4×
  • Switched to a similar product8.6×
  • Viewed a product page ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Fit
exit survey · held out (test)
Reveal synthetic ground truth
Primary doubtFit
SecondaryChoice
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.