Synthetic data
All sessions

s-0900

Simulated shopper

Oct 26, 2026, 9:20 AM UTC · desktop · organic · Squall 2.5L Rain Shell · 13 actions

abandonedcart $229

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 20%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 126sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 251sExpanded specs · Squall 2.5LExpanded technical specsSuitability 52%
  3. 31m 12sExpanded specs · Squall 2.5LExpanded technical specs→ the store shows Built-For Answer hereSuitability 83%
  4. 41m 44sBrowsed catalogBrowsed the catalogSuitability 75%
  5. 51m 56sOpened comparisonOpened the comparisonChoice 77%
  6. 62m 08sViewed Squall ProViewed a product page · Switched to a similar productChoice 99%
  7. 72m 31sBrowsed catalogBrowsed the catalogChoice 97%
  8. 82m 37sCompare + Squall ProAdded a product to compareChoice >99%
  9. 93m 00sCompare + Squall 2.5LAdded a product to compareChoice >99%
  10. 103m 36sOpened reviews · Squall ProOpened reviewsChoice >99%
  11. 114m 07sImage 1 · Squall ProViewed a product imageChoice >99%
  12. 124m 13sAdded to cart · Squall 2.5LAdded to cartChoice >99%
  13. 4m 30sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×211.5×
  • Opened the comparison57.4×
  • Switched to a similar product8.6×
  • Viewed a product page ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Choice
exit survey · held out (test)
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.